Radiohead_HouseOfCardsSo Radiohead, seemingly in an innovation penny war with Nine Inch Nails, has unveiled it’s newest oddity. A music video without the video.

Radiohead’s new music video for the In/Rainbows song “House of Cards” was shot not with cameras, but with a 3D modeling laser array. Instead of footage on a videotape, the “footage” was a giant spreadsheet of XYZ coordinates. Blogger: The Gentleman Loser – Create PostAfter being fed into computers that must have been running software on the bleeding edge, the points of data were plotted in three dimensional space and manipulated in such a manner to create the video you see on the right. In addition to providing the video, you can go to the Google Labs page for this little experiment and manipulate the 3D data in a (rather slow, though understandably) viewer.

More interesting is the fact that you can download the 3D “Point Cloud” data off of the site in a CSV (an open standard spreadsheet format) file, thus allowing anyone with a beefy computer and some 3D knowhow (I wonder if trusty old trueSpace can use it) to make a video. In fact some people already have. I like this trend that is occuring. Not only are we getting bands leaving their labels (even if Radiohead totally went running back to one) to make a stake on their own, but the bands simutaniously discover the merits of fan service. More specifically, getting fans invloved in the art. Nine Inch Nails uploads multitrack files for fans to remix with, Radiohead lets the fans price their CDs. Nine Inch Nails opens a “film festival” for their double album Ghosts, Radiohead essentially gives fan the video equivilant to multitrack files. So whether you are With_Teeth or In/Rainbows we all win.


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